Raybestos Brand Wins 2011 Automotive Communications Best in Show Award

Affinia Global Brake & Chassis’ Raybestos brand –    a member of the Affinia family of brands – won Best in Show honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.

The interactive web site offered a behind-the-scenes view of the entire Raybestos 64 GTO-R build process. Visitors got the inside scoop on everything from design inspiration, to chassis and suspension fabrication, engine tuning, brake package engineering, custom paint and on-track testing. Visitors were also welcomed to comment on the project, ask questions and even offer advice via Twitter and Facebook. The custom road racer served as the grand prize in the Raybestos 1964 GTO-R Sweepstakes brake and chassis 2011 North American Promotion.

“We design our sweepstakes and promotion programs to capture the attention of our consumers, reward our service professionals and celebrate our extensive racing heritage,” said Jeff Stauffer, senior vice-president, Global Marketing Affinia Global Brake & Chassis. “Receiving acknowledgement such as this from our peers is a huge honor. It confirms that our sales and marketing efforts… like our products… are setting the bar for excellence in the Aftermarket.”

In addition to the Best in Show award, the Raybestos brand brake and chassis group received four other awards.

In the Business to Consumer category:

• Brochures, Booklets & Handouts: The Straight Story
• Special Promotions & Promotional Events: GTO-R Sweepstakes Promotion

In the Business to Business category:

• Merchandising: GTO-R Sweepstakes Promotion
• Social Media Efforts: RaybestosGarage.com

The Car Care Council Women’s Board announced the winners of the 2011 Automotive Communications Awards during the Women’s Board reception during the Automotive Aftermarket Products Expo in Las Vegas. The awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.