Auto Service World


Purolator launches PurolatorTech filter program

tech-product-group-shorter-1Purolator has launched PurolatorTech professional grade filter program.

The new, expanded line of air filters is designed to ensure maximum airflow, high efficiency and increased engine performance, offering more than 97 percent of VIO coverage. PurolatorTECH cabin air filters are available in particulate or carbon depending on OE configuration, with more than 95 percent VIO coverage.

“PurolatorTech represents our renewed effort to provide vehicle service professionals with trusted, reliable and premium performance products to strengthen their business,” said Kevin O’Dowd, global director of product and brand marketing for the automotive aftermarket for MANN+HUMMEL Purolator Filters LLC. “We can now provide our traditional channel partners with the opportunity to fully leverage the strength of our Purolator product programs and marketing support.”

To support the launch of the new line, the company has released the 2016/17 Purolator PurolatorTech Filter Catalog which provides a comprehensive listing of filters available for markets in the U.S., Canada and Mexico.