DesRosiers Automotive Consultants says there has been a slight decline in the number of North American-built cars being sold in Canada.
The latest numbers show that about 73.8 per cent of the cars sold in Canada during 2012 were manufactured in North America. That’s slightly lower than the 76.8 per cent recorded in 2003.
DesRosiers, one of the leading automotive industry analysts in Canada, says that while Detroit-based vehicle companies have suffered significant market share erosion during this period, virtually all of the benefitting import brand OEMs now build mainline products in Canada, the U.S. and Mexico (indeed Mexico crossed the three million unit production threshold for the first time in 2012).
With much of that added assembly capacity focused on C-segment vehicles in Mexico and D-segment vehicles in the U.S., overall Canadian market sourcing proportions have changed little over the past decade. Indeed, the growing popularity of European and Korean-assembled models has roughly balanced the increase in North American-built vehicles sold by import nameplate OEMs.