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News   June 27, 2014   by CARS Magazine

Porsche ranked number one in quality for second year in a row

In this year's "Initial Quality Study" by US market research institute J.D. Power, Porsche came in first in the overall ratings - as it did last year. With an extremely low number of complaints, the Panamera sports sedan was also rated highest among all nameplates in the overall study. Over 86,000 individuals took part in the survey, rating 239 models from 32 manufacturers.


Sports cars from Stuttgart set the top quality benchmark.

In this year’s "Initial Quality Study" by US market research institute J.D. Power, Porsche came in first in the overall ratings – as it did last year. With an extremely low number of complaints, the Panamera sports sedan was also rated highest among all nameplates in the overall study. Over 86,000 individuals took part in the survey, rating 239 models from 32 manufacturers.

"The acid test is customer satisfaction," said Matthias Muller, chairman of the executive board of Dr. Ing. h.c. F. Porsche AG. "We are delighted we can meet the high quality demands of Porsche drivers. For us, the ratings are both a confirmation as well as an incentive to continue along our path to quality growth."

For the first time, Porsche succeeded in gaining top positions in each segment with all five model lines. The 911 model managed a hat trick: for the third time in a row, the sports car icon achieved the highest rank in the "Midsize Premium Sporty Car" segment. The Boxster ranked first in the "Compact Premium Sporty Car" segment again this year, followed closely by the mid-engine coupe, the Cayman. In addition to its overall victory, the Panamera was rated highest in the "Large Premium Car" class. Compared to the previous year, the Cayenne improved its position by one spot, gaining silver in the "Midsize Premium SUV" segment. The newest and sixth model line, the Macan, was only launched after the US market study was completed.

From the results of its study, the US market researchers also rated production locations. In the plant ratings for Europe/Africa, the Porsche Leipzig plant ranked first. This plant produces the Panamera, Cayenne, as well as the all-new Macan.

In the "Initial Quality Study," J.D. Power surveys new car customers once a year 90 days following delivery. In this year’s 28th edition of the study, new car owners were surveyed on 233 criteria in various categories from February to May 2014. Among the properties which owners were asked to rate were "Driving experience" and "Engine and transmission."


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