Michelin Canada will continue its partnership with International Motor Sports Association (IMSA) and Porsche Cars Canada (PCL) for the next three years with the Porsche GT3 Cup Challenge by Michelin. The series is the fastest-growing,...
Michelin Canada will continue its partnership with International Motor Sports Association (IMSA) and Porsche Cars Canada (PCL) for the next three years with the Porsche GT3 Cup Challenge by Michelin. The series is the fastest-growing, single-make, auto-racing competition in North America.
Michelin engineers worked closely with Porsche experts in designing these tires to ensure they met the demanding standards that Porsche expects.
“As Porsche’s global technology partner, Michelin is proud to be the official tire sponsor of the series,” said Tony Mougios, director of marketing, Michelin Canada. He added that the initiative is an integral part of Michelin’s presence in Canada. “Our involvement with the (challenge) underlines our commitment to grassroots racing in Canada.”
Michelin is committed to competitive racing. It is not only a matter of pride, but it also plays an important role in advancing tire technology. As Mougios puts it, “We race to win, but we also race to learn. For instance, the knowledge we’ll gain on Canadian race tracks during this series in 2012 will contribute to the innovative technology that goes into making Michelin consumer tires. When you race, you optimize without compromise, and that’s also our philosophy in making tires that Canadians use every day.”
The Porsche GT3 Cup Challenge by Michelin 2012 will have nine races over five events at such Canadian race tracks as Mosport International Raceway and Circuit Mont Tremblant.
In 2012 the series will feature a significantly enhanced prize structure. Michelin will continue with the podium awards of a set of Michelin Pilot Super Sport tires (retail value approximately $2000), a Porsche watch (retail value approximately $1000) and a $500 American Express card. In addition, there will be a $50,000 cash year-end fund to reward to the top finishers in each class.
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