Polk Announces Agreement with Federal-Mogul to Provide Global Vehicle Solutions
Polk announced that it is now supplying Federal-Mogul Corporation with vehicle ownership and operation information in support of its product and inventory management efforts around the world. As the Federal-Mogul brands continue to expand...
Polk announced that it is now supplying Federal-Mogul Corporation with vehicle ownership and operation information in support of its product and inventory management efforts around the world. As the Federal-Mogul brands continue to expand globally, it is imperative to understand the product requirements, vehicle populations and developing trends in local markets. It is also important to have a clear view of common vehicle platforms and powertrains that exist across geographies. By leveraging the global knowledge and local expertise provided by Polk, the company will have a consistent, accurate view of world vehicle information to enhance product and inventory management decisions.
“Our ability to provide customers with a complete range of import and domestic product coverage – no matter where the distributor is located around the world – is a major strength provided by Federal-Mogul,” said Jay Burkhart, senior vice president, Global Aftermarket, Federal-Mogul. “We feel Polk can provide valuable solutions in support of that effort.”
“Polk’s ability to provide customers with consistent light, medium and heavy duty vehicle information around the world, supported by local expertise, is one of our core strengths. It is an important capability for anyone attempting to manage a global product range. We’re very happy that a company like Federal-Mogul has confidence in that ability,” said Mark Seng, vice-president, aftermarket sales and client services, and Polk’s Global Aftermarket Practice Leader.
Polk is a provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States.