Auto Service World
News   October 7, 2013   by CARS Magazine

Pirelli Announces Partnership with Audi Club North America

Pirelli is proud to announce a new partnership with Audi Club North America, which is the latest expression of Pirelli’s long-standing commitment to the Audi brand. The partnership will see Pirelli and Audi join forces to celebrate Audi...


Pirelli is proud to announce a new partnership with Audi Club North America, which is the latest expression of Pirelli’s long-standing commitment to the Audi brand. The partnership will see Pirelli and Audi join forces to celebrate Audi drivers and enthusiasts.

“This marks an exciting strategic direction for Pirelli and a new way forward in engaging with customers who are elite driving enthusiasts. Audi Club North America is comprised of exactly that – a large network of drivers who are extremely passionate about the best luxury driving experience possible,” comments Pirelli’s NAFTA region vice-president of communications, motorsports and public relations, Rafael Navarro. “This partnership allows us to complement Audi’s esteemed vehicle offering for its membership base with our superior tire products.  Ultimately, it reflects our ongoing commitment to building a premium brand profile in North America.”

Audi Club North America was formed in 1984 and serves as the largest club for Audi owners in the world, home to over 7,500 members. The club provides its diverse network of Audi supporters with various events throughout the year to enjoy Audi’s high performance all-wheel drive. This includes special driving schools, fun runs, rallies, technical sessions and other social activities. “We are honored to build on our relationship with Pirelli in North America through this new partnership with the Audi Club,” says Audi Club North America’s president, Andreas Dharmawan. “It’s a great alignment given both Pirelli and Audi represent premium quality in the automotive market. We look forward to working with Pirelli to provide our members with an even greater luxury driving experience through their product range and involvement in upcoming events.”

Pirelli and The Audi Club will officially kick off the partnership at the Audi Club Convention this week. The event will feature a range of activities geared at allowing members to enjoy their vehicles and express their passion for the brand. The Audi Club Convention runs from October 2nd through 6th in Nashville, Tennessee.


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