Auto Service World
News   May 2, 2013   by CARS Magazine

Penray Appoints Two New Sales Representatives

The Penray Companies, Inc. has named two new sales representatives to expand the company’s presence in the automotive chemicals aftermarket. Rudy Ruiz will serve automotive customers in the southwest, and Bob Poye will be responsible for...


The Penray Companies, Inc. has named two new sales representatives to expand the company’s presence in the automotive chemicals aftermarket. Rudy Ruiz will serve automotive customers in the southwest, and Bob Poye will be responsible for a newly-defined sales territory in the southeast. Both men will carry the title of regional sales manager, and will report to Tony Costa, director of automotive sales for Penray.

Ruiz brings a background of more than twenty years in automotive aftermarket sales in the southwest, including tenure with Allied Signal/Bendix Brakes, and also with Akebono Brake Corporation. In those capacities, as well as in his new responsibilities with Penray, Ruiz will service customers throughout the traditional aftermarket, including WDs, jobbers, and independent auto repair shops.

Poye takes on the newly carved-out southeast region with over twenty-five years in automotive sales, having represented Akebono brakes, Champion spark plugs, Anco wiper blades, and Wagner lighting products. He brings direct sales experience with national accounts and retail chains as well as with traditional WDs, jobbers and other distributors.

David Sholtis, CEO for Penray, explains that the appointment of these two new sales people is part of a growing effort to expand sales of Penray products as well as providing more personal customer service and support. “By adding sales representation, we have reduced the geographic area and number of customers our sales people service,” explains Sholtis.

“Furthermore, both Rudy and Bob will provide training support to complement that already being offered by our dedicated trainers. This effort is designed to assure that those at all levels of automotive parts distribution and service are able to use our products to greatest advantage, while protecting the environment from mis-use or from the use of non-compliant products from other sources. At Penray we pride ourselves on offering products that meet the requirements of applicable federal, state, and local regulations, and our training helps assure that our products are used, and disposed of,  in compliant and environmentally responsible ways.”

The appointment of these new sales representatives follows the recent announcement of Penray’s exciting new logo and graphics package, and provides further evidence of Penray’s becoming an even greater factor in the chemicals aftermarket.  Penray’s products, all made in the USA, include a broad array of service chemicals, functional fluids, fuel treatments, cooling system products including Need-Release cooling system filters, and other service and maintenance chemicals available throughout the U.S. and Canada.

Penray products are distributed through automotive, heavy-duty, and industrial markets, as well as to international and private label customers.

Concludes Sholtis, “It’s no accident that these two new sales representatives bring nearly a half-century of specific automotive experience and industry contacts to our team. Our products benefit from decades of experience doing what we do best, and our customers deserve similar expertise and knowledge from the sales people who call on them.”


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