PBR expands aftermarket presence in North America

In a move to strengthen the company’s position in the North American aftermarket, PBR International, a brake component supplier, announced a distribution arrangement with Worldwide Parts and Accessories Corporation (WORLDPAC).

PBR has production facilities in North America, Australia, China, Thailand, Malaysia and Italy with product development being coordinated through specialized engineering facilities in Australia, North America, China and Italy.

WORLDPAC is a distributor of replacement automotive parts for the imported vehicle market in North America. In partnership with PBR, WORLDPAC is now able to offer a comprehensive brake program for domestic vehicles.

“This is a significant step towards consolidating our position as a serious player in the North American brake aftermarket,” stated Peter Culley, vice-president PBR aftermarket.

PBR’s product offering through WORLDPAC includes distribution of PBR replacement disc pad range along with brake shoes, calipers, rotors, drums, hoses and brake hydraulic parts.

PBR premium replacement brake parts will now be available to service U.S. produced passenger vehicles, light trucks and SUVs, along with a select range of imported vehicles.

“The timing for this new arrangement is perfect,” said Culley. “A growing number of installers are realizing the benefits of using quality products from OE brake manufacturers. There is a lot of interest in PBR’s premium replacement brake products and availability through WORLDPAC will enable more people to experience PBR brakes first hand.”

The entire PBR premium replacement brake parts range is now available exclusively through WORLDPAC. Further information about the range can be obtained from www.pbrbrakes.com.