Auto Service World
Feature   September 1, 2002   by CARS Magazine

Online Survey Shows Canadian Consumers Believe Dealerships Better Equipped for Repairs

An online survey prepared by Maritz Automotive Research reveals that Canadians believe that dealerships have advantages in auto repair, and that meeting the technician that works on the vehicle is imp...


An online survey prepared by Maritz Automotive Research reveals that Canadians believe that dealerships have advantages in auto repair, and that meeting the technician that works on the vehicle is important.

The survey, involving almost 13,000 respondents, examined a number of issues of interest to Canadian motorists who voluntarily filled out the questionnaire posted on www.carpoint.ca.

Once a vehicle is out of warranty, 40% of owners take their cars to an independent mechanic, compared to 35% who will continue to use the manufacturer’s dealership. Only 9% are inclined to do their own maintenance.

– 65% of Canadians feel the manufacturer’s dealerships are better equipped to service them because today’s vehicles are getting increasingly complex. – Respondents overwhelmingly welcome the idea of meeting the technician who worked on their vehicle, with 83% somewhat agreeing or very much agreeing with the practice.

– 76% of respondents trust or somewhat trust their dealership to do the work that they said they were going to do.

– Nearly half (47%) of Canadians are concerned that cost cutting initiatives on the part of manufacturers can hurt the quality of the vehicles they are buying.

– Canadians are warm to the idea of having several manufacturers represented by one dealership under one roof, with 58% at least partially agreeing with the one-stop concept.


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