New Retention Marketing Newsletter Launched

Import parts specialist distributor WORLDPAC announced the launch of a newsletter program designed to help independent service centres build long-term relationships with consumers.

The personalized, colour, four-page newsletter from Customer Marketing Solutions (CMS) contains helpful automotive tips, shop specific information, and can include coupons or incentives if desired.

Newsletter benefits include professional, targeted, retention marketing, stronger relationships with customers, and increased car counts and revenues.

To obtain more information about the newsletter program contact a sales representative or visit www.worldpac.com/shopnewsletter.