Auto Service World
News   May 10, 2011   by CARS Magazine

New ACDelco Program a good fit for the aftermarket

ACDelco launches the new ACDelco Automotive Care Experts Program to support the Canadian Aftermarket

ACDelco Canada has launched the new ACDelco Automotive Care Experts (ACE) Program for Independent Service Centres. This new program is in addition to their existing comprehensive Total Service Support Program (TSS). The launch of ACDelco ACE means the Canadian independent aftermarket now has two opportunities to be affiliated with the ACDelco brand.

“The ACDelco ACE program is the perfect fit for an Independent Service Centre who needs to get their techs properly trained at a reasonable cost,” commented Marcus Lyon, ACDelco Marketing Manager. “ACDelco ACE brings the ‘essentials’ shops have told us they need to compete in the aftermarket. This includes training, reward incentives and marketing support from ACDelco, a global brand leader with a long standing reputation for quality. We have a tremendous group of Total Service Support members in
a high value program, and by adding ACDelco ACE to our program portfolio, the aftermarket has even more choice.”

The program offers a series of membership benefits including ACDelco’s leading web based training courses as well as instructor-led training discounts. Members will also qualify to earn ACDelco ACE Reward points every month, lucrative Moneris discounts and receive marketing support. Membership fees are only $25.00 per month with a small sign-up fee.

ACDelco’s training web sites offer hundreds of technical courses including new hybrid training and specialty training. Online training includes video courses as well as short 20 minute TechAssists focusing on current repair challenges. Diagnostic training is also available where a technician can work through a variety of diagnostic scenarios.

This leading edge training allows technicians to train at their own pace, starting and stopping a course based on their learning. Technicians can also chart and track their own training path as they go through the different types of training.

The ACDelco ACE program is being offered through participating ACDelco Distributors. Independent Service Centres can register online via ACDelco’s TechConnect web site.

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