The thousands of NASCAR Sprint Cup racing fans who have always wanted to ask driver Kevin Harvick a question will now have the chance through an monthly social media campaign starting Jan. 10, at 7 p.m.
Harvick – driver of the No. 29 Budweiser Chevrolet and spokesperson for Federal-Mogul’s Champion brand of spark plugs, filters, wipers, and chemical additives – will “chat” live with fans for 30 minutes via the TweetChat.com social media website.
To ask Harvick a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers will also appear on the Champion brand’s @ChampionParts Twitter feed.
#ChampionChat sessions will occur on the second Tuesday of each month in 2012.
In addition to the live monthly chats, fans can submit questions to Harvick through the VYou.com conversational video site via the #ChampionChat account. Harvick will respond to several questions each month.
“The ChampionChats campaign is a great way for racing fans and the millions of consumers who rely on Champion products to interact with Kevin on a one-to-one basis,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “Participants can learn about race preparation and strategy and the things he does outside of the motorsports world.”
Federal-Mogul is headquartered in Southfield, Michigan, and employs approximately 45,000 people in 35 countries. Its brands include Abex, AE, ANCO, Beral, Carter, Champion, FP Diesel, Fel-Pro, Ferodo, Glyco, Goetze, MOOG, National, Necto, Nüral, Payen, Precision, Sealed Power, Speed-Pro, and Wagner.
Key words: Federal-Mogul Champion NASCAR Harvick social media