Auto Service World
News   December 3, 2010   by CARS Magazine


Just when you thought on-line parts look-up and ordering couldn’t get any easier, NAPA Canada, a division of U.A.P. Inc., just released the latest version of their industry leading on-line parts application and ordering system – NAPA PROLink “SE”.

“The effects that on-line parts ordering is having on a shop’s daily productivity is remarkable” states Michel Bibeau – Director of Training and Business Systems for UAP. Since the launch of our on-line application
NAPA PROLink several years ago, we’ve been working with shops and our NAPA Auto Parts Stores across North America to enhance ease of use by improving the search functionality to more closely mirror how our customers “think” when looking for the right parts on-line. The “SE” version of our ever popular NAPA PROLink system is our latest offer in improving our customers experience and efficiency for on-line parts look-up and ordering.

Expanding on the systems time savings ability, including visual part imaging and prompts about easily overlooked related requirements for most typical repairs, the system now allows for more of an intuitive search similar to using an application like Google™. No longer is there a need to know or start with specific models/makes rather, users start with simple keywords and, using a logical progression, select simple menu options that zero in on the right parts quickly. “Simply”, states Michel, “through simple keyword input and expanded menu selections, our customers can find what they need fast and ordering remains a simple click of the mouse”.

From enhanced search history functions to product comparison tables and an integrated VIN decoder – including metric to SAE conversions and automatic spelling or type error corrections, NAPA PROLink “SE” is the latest advance in our on-going efforts to improve our supply chain efficiency with our end user customers.

For more information about NAPA PROLink and the latest NAPA PROLink SE advances, visit or contact your nearest NAPA Auto Parts Store today!