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News   July 16, 2013   by CARS Magazine

More than $57,000 Raised for Make-A-Wish Canada at Honda Indy Toronto

Thanks to the generosity of Toronto race fans, support from Honda Canada Inc. and the Ontario Honda Dealers Association (OHDA), more than $57,000 was raised for Make-A-Wish Canada during a race weekend filled with fun both on and off the track....


Thanks to the generosity of Toronto race fans, support from Honda Canada Inc. and the Ontario Honda Dealers Association (OHDA), more than $57,000 was raised for Make-A-Wish Canada during a race weekend filled with fun both on and off the track. This marks the fourth straight year of Make-A-Wishfundraising efforts at the Honda Indy Toronto, which has generated a total of $308,000.

“On behalf of everyone at Make-A-Wish Canada, I’d like to express our sincere thanks to Honda Canada, its dealers and, of course, the fans,” said Jennifer Ritter, CEO, Make-A-Wish Canada. “This level of commitment and support is a huge part of how we can continue to grant wishes and bring happiness and strength to the lives of children with life-threatening medical conditions.”

Four years of Fan Friday, donate year-round

Race lovers of all ages were once again treated to the speed and thrill of the Honda Indy Toronto for free during the fourth annual Fan Friday. Rather than pay admission, attendees were encouraged to make a contribution to Make-A-Wish. Donations were also accepted for games and activities including Blue Jays batting cages, face painting, an all-new Honda Pit Stop Challenge and racing simulators. All contributions over the weekend were matched dollar-for-dollar by Honda Canada.

“Fan Friday has grown every year and we’re very proud to have a role in its evolution,” said Kevin Pearson, president, Ontario Honda Dealers Association. “Perhaps the best part of this event is that it’s not just for race fans. There truly is something for everyone and it all happens in support of Make-A-Wish.”

The races may be over, but there are always opportunities to donate to Make-A-Wish. To make a five dollar donation, text the word ‘DREAM’ to 41010 from any mobile phone. With support from organizations like Honda Canada and the OHDA, Make-A-Wish grants over 500 wishes a year through eight regional chapters across the country.

“Activities like this are very much a part of who Honda is as a company,” said Dave Gardner, vice-president of sales and marketing, Honda Canada. “We’re happy to support our Ontario Honda Dealers and it’s great to see so many fans join us every year to help grant the wishes of kids across the country.”