Auto Service World
News   May 27, 2015   by CARS Magazine

Monroe Ride & Drive returns for its 14th year

MonroeRAD-RogerGroup-CMYKTenneco’s Monroe Ride & Drive program expects record attendance in its 2015 tour.

The Monroe Ride & Drive program, an extensive undercar training and business growth program, is projected to attract nearly 10,000 attendees to its 47-event tour.

Now in its 14th year, the training program provides industry professionals with an extensive undercar education that increases confidence in the inspection and replacement of ride control components.

Attendees can complete the Monroe “Quick-Strut® Challenge,” a hands-on installation challenge where participants are invited to install a Monroe Quick-Strut® replacement assembly on a 2001 Toyota Camry. Attendees are also eligible to win an exciting Monroe counter stool that highlights the premium Monroe OESpectrum product line.

“The Monroe Ride & Drive program continues to provide our trade partners with a strong foundation in identifying the characteristics and differences of worn versus properly functioning ride control components and how these components may impact overall vehicle safety,” said Chuck Osgood, manager of training and sales operations, North American aftermarket, Tenneco. “This truly helps drive confidence in the service bay and at the counter when speaking with customers, and the result of this training can be seen directly in the bottom line.”

The Monroe Ride & Drive program, prominently featuring Monroe’s “Everything Gets Old. Even Your Shocks” messaging, will continue to participate in recognized key industry training expos and schools as well as hitting major North American markets.

The 2015 calendar includes cities in the United States, Canada and Puerto Rico. The program is taught by highly respected Monroe training experts and features a two-part curriculum that includes a detailed classroom session and hands-on driving experience.

This undercar training program provides a memorable behind-the-wheel session that allows attendees to explore the ride and handling differences in new versus worn ride control components. The vehicles in this year’s driving sessions include a pair of 2009 BMW 328i sedans, 2011 GMC Acadia SUVs and 2011 Chrysler Town & Country minivans.

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