Auto Service World
News   September 17, 2012   by CARS Magazine

Mitchell 1 sending a Facebook fan to Vegas

The company will select someone who likes Mitchell 1s Facebook page by Sept. 23 to join them for the annual "Industry Week" festivities in Las Vegas.

Mitchell 1 is offering shop owners, managers, and technicians a chance to win a trip to Las Vegas to attend the Automotive Aftermarket Products Expo (AAPEX).

The company will select someone who “likes” Mitchell 1’s Facebook page by Sept. 23 to join them for the annual "Industry Week" festivities in Las Vegas. The “Join Mitchell 1 in Vegas for AAPEX” sweepstakes is also open to those who already “Like” the Mitchell 1 Facebook page. Just click on the “Enter Now” button to be eligible for the grand-prize.

The winner will get the industry’s first look at the latest features of Mitchell 1’s ProDemand repair, diagnostic and maintenance information system first-hand.

“As a way to thank our Facebook fans, we wanted to give one lucky winner the opportunity to join us in Las Vegas for three exciting days at the AAPEX/SEMA Show,” said Nick DiVerde, senior marketing director for Mitchell 1. “Automotive Aftermarket Industry Week is the event of the year, where the automotive aftermarket industry connects. Not only will the winner get to see ProDemand in action at the Mitchell 1 booth, but they will also be able to walk the show floors and attend educational seminars, product demonstrations, special events and more.”

One grand-prize winner will receive round-trip airfare for two people to Las Vegas, three nights (Oct. 30 – Nov. 1, 2012) in a double occupancy room at the Paris Las Vegas Hotel, two attendee badges for the AAPEX and SEMA shows and one $500 Visa prepaid card.

DiVerde says ProDemand helps professional technicians complete their jobs faster, easier and smarter by presenting information from service repair manuals in a consistent, easy-to-understand format, providing all of the descriptions, procedures, specifications and diagrams that technicians need. Returning all of the relevant findings quickly saves time because technicians don’t have to conduct multiple look-ups to find what they need. More information about ProDemand is available at and

Headquartered in Poway, California, Mitchell 1 has been the industry standard for quality repair information, estimating and management solutions to the motor vehicle industry for over 90 years. The Mitchell 1 family of products includes a complete line of integrated auto, medium and heavy truck online repair information designed to improve productivity and profitability. Mitchell 1’s ProDemand™ has revolutionized the way technicians repair vehicles and SocialCRM™ is the marketing solution that will help shops retain their current customers and acquire new ones in order to improve their bottom line profits. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award.




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