Midas Introduces Incentives to New Franchisees, Independents

Midas is an iconic brand that has been part of American car culture since the 1950s. In 2014, Midas was named Entrepreneur magazine’s top-rated auto repair franchise. With nearly 1,300 stores operating in North America and more than 2,100 stores worldwide, Midas continues to expand and that means new opportunities for current and future franchisees.

Midas has evolved from being known for selling the best muffler on the market with the only lifetime warranty since its inception in 1956, to being a trusted brand with a strong reputation in today’s competitive automotive aftermarket. With excellent products, services, and warranties, Midas now offers total car care to its customers and a comprehensive resource package to its franchisees.

“Midas is very focused on growth, and we are excited to partner with entrepreneurs who are ready to build or expand their business,” said Brant Wilson, senior vice-president of TBC Franchise. “We have an extended package of financial incentives for opening new stores and growing current franchise networks, and they are very aggressive. In addition to those new to the industry looking to start a franchise, we are interested in attracting independent auto businesses that want to convert their successful operation to a Midas franchise and benefit from our brand.”

New Franchisee Incentives

•             Discounts on royalty fees for the first two years, including a reduction of at least 50% in the first year.

•             Advertising Match: When you contribute up to $10,000 toward opening advertising for your new Midas store we will match 50 per cent of your contribution, up to $5,000.

Incentives for independent business owners converting to Midas

•             No initial franchise fee (value of up to $30,000).

•             Discounts on royalty fees for the first two years, including a reduction of at least 75 per cent in the first year.

•             Signage: Midas will purchase signs for your new store worth a total of up to $25,000. Midas retains ownership of the signs, but will lease them to you for no cost for the life of your franchise agreement.

•             Advertising Match: When you contribute up to $10,000 toward opening advertising for your new Midas store we will match 50 per cent of your contribution, up to $5,000.

“I’m excited to announce these incentives,” said Wilson, “They truly demonstrate our commitment for long-term growth and our desire to partner with business people who understand the value and importance of automotive retail.”

For more information about Midas’ expansion, or to become a franchisee in the Midas system, contact Midas Franchise Development by phone 1-877-890-5874 or email franchise@midas.com, or learn more by visiting www.midasfranchise.com.