Auto Service World
News   December 5, 2011   by CARS Magazine

Mercedes-Benz Canada reports best November ever

Mercedes-Benz Canada sold a record-breaking total of 3,029 Mercedes-Benz and Smart cars through its national dealer network in November. This represents an increase of 15.1% or 398 units for the month, and pushes year-to-date growth to 5.3% with 29,937 units retailed in 2011.


Mercedes-Benz Canada sold a record-breaking total of 3,029 Mercedes-Benz and Smart cars through its national dealer network in November.

This represents an increase of 15.1% or 398 units for the month, and pushes year-to-date growth to 5.3% with 29,937 units retailed in 2011.

A total of 2,685 Mercedes-Benz passenger cars and luxury light trucks were delivered throughout the month, which is ahead by 12.7% compared to November 2010. With a total of 1,432 passenger cars and 1,253 luxury light trucks delivered, November sales were up 12.4% and 13.0% respectively for the month.

Strong C-Class, E-Class, CLS-Class, M-Class, R-Class and GL-Class model sales contributed to November’s success. The highly desirable M-Class continued to report strong demand and brisk sales figures for the month with 615 units retailed. The C-Class also posted notable gains in November with deliveries ahead by an impressive 36.2%.

The diesel take rate for luxury light trucks was 81.1% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 87.6% of overall passenger car and luxury light truck sales (excluding Sprinter and smart).

Smart reported a total of 129 vehicles sold in November. Year-to-date, 1,672 smart fortwos have been delivered to customers across Canada.

A total of 215 Mercedes-Benz Sprinters were delivered for the month. This represents an increase of 103 units or 92.0% for the month. Overall, Sprinter sales are ahead by a noteworthy 82.0% with a total of 2,129 units retailed year-to-date.

Mercedes-Benz Pre-Owned sales reported a 14.1% increase and their best November ever with 964 units sold throughout the month. This propels year-to-date growth to 25.8%, with 12,195 Pre-Owned Mercedes-Benz units retailed so far this year.

Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people in 19 locations across Canada. Through a nationwide network of 13 Mercedes-Benz owned retail operations and 40 authorized dealerships, Mercedes-Benz Canada sold 31,651 vehicles in 2010, the best year ever reported for Mercedes-Benz Canada Inc.

 

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