Auto Service World
News   April 1, 2013   by CARS Magazine

Marcel Dionne named AIAs Distinguished Service Award recipient 2013

Industry veteran Marcel Dionne is the recipient of this years prestigious AIA Distinguished Service Award, to be presented at AIAs Aftermarket Conference for Executives in Quebec City on April 12.


On April 12, AIA members will have the opportunity to honour industry veteran Marcel Dionne, winner of this year’s prestigious AIA Distinguished Service Award.

The AIA Distinguished Service Award is presented in recognition of distinguished service and outstanding leadership given to the growth and development of Canada’s automotive aftermarket industry. The award will be presented to Dionne at the AIA Aftermarket Conference for Executives being held at the Fairmont Le Chateau Frontenac in Quebec City.

With over 37 years of industry involvement, Marcel Dionne is well known in the aftermarket industry as one of its most influential leaders. Throughout his distinguished career in the aftermarket, Dionne has demonstrated leadership, great determination and a remarkable understanding of both the issues facing the industry and the actions required to ensure its continued growth.

Dionne climbed the corporate ladder to eventually end his career serving as Vice President of the UAP Auto Parts Division from 1992 to 2000. During this period, UAP saw annual sales grow from $19 million to $900 million.

Serving his company while always respecting his competitors, Dionne served as a Director on the Board of the AIA’s Quebec Division for nearly five years and sat on various National level committees responsible for promoting the industry’s interests.

Present and active in his community, Marcel Dionne was a member of the Boucherville Optimist Club for over 20 years, serving as its president in 1983. He also volunteered for many years with the South Shore Heart and Stroke Foundation.

Currently retired, the aftermarket blood that still flows in his veins fuels an active mind and a spirit that continue to serve the industry to which he is so profoundly attached.


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