Mahle Clevite to launch Smart Part(ner) campaign at 2013 AAPEX show

Mahle Clevite has created a “Smart Part(ner)” campaign, focused on the highlights and added benefits technicians receive when selecting a Mahle part. The campaign also promotes the partnership established with distributors when they choose Mahle Clevite. The company says the added benefits include: technical expertise, superior customer service and product training support.

The Smart Part(ner) campaign officially launches at the 2013 AAPEX show and will be seen in print industry trade publications and eNewsletters. Additionally, Mahle Clevite sales literature reflects the new campaign, placing more of a focus on the product and technical support received when purchasing a MAHLE Clevite product.

The new campaign supports the complete Mahle Clevite product offering –from gaskets, engine bearings, and engine parts; to filters, turbochargers, and the new thermostat offering. Additionally, it places an emphasis on the Mahle Clevite customer service programs, including product training, online catalog and technical bulletins.

“Technicians around the world already are confident when choosing Mahle Clevite branded products, but they are looking more to us for product information, technical expertise and overall support” said Ted Hughes, marketing manager for Mahle Clevite. “The Smart Part(ner) campaign creates a channel for us to focus more on what distributors need to do in business and what technicians need to maximize time in the shop.”

www.mahle-aftermarket.com