Mahle Clevite launches product training for Victor Reinz gaskets

Mahle Clevite has announced a partnership with eXperticity to provide product training for its Victor Reinz gasket product line. The product training offers counterpersons, salespersons, and other important employees of warehouse distributors and retailers incentives as they complete courses with eXperticity.

Each course developed with eXperticity consists of a video communicating the key features, benefits and selling points of Victor Reinz gaskets. As a user completes a course, they receive points to redeem for a Mahle Clevite hat, shirt or other wearable item.

“By partnering with eXperticity, we’ve added a unique component to our customer training program with incentive-based product training,” said Ted Hughes, manager of marketing for Mahle Clevite. “Given the thousands of SKU’s in our gasket offering, the superior materials, exclusive coverage, along with OE Form, Fit, and Function throughout the gasket line; educating the employees at our distributors will help grow their sales as well as ours. These training courses provide an informative and educational way to help improve the overall sales process.”

Mahle Clevite offers Victor Reinz gaskets for light vehicle, heavy duty and marine applications. Victor Reinz is the largest manufacturer of gaskets in the world today, producing gaskets for virtually every engine manufacturer building engines worldwide. Covering over one million applications and approximately 200 million vehicle registrations for engines 1990 and newer, Victor Reinz gaskets are backed by a full range of technical information, support and training.

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