MAHLE Clevite Inc. Transitions Company Name to MAHLE Aftermarket Inc.
MAHLE Clevite Inc. announced the transition of its company name to MAHLE Aftermarket Inc. The changeover to the company’s name, effective January 1, 2014, serves a dual purpose: to bring MAHLE in line with all of the MAHLE Global...
MAHLE Clevite Inc. announced the transition of its company name to MAHLE Aftermarket Inc. The changeover to the company’s name, effective January 1, 2014, serves a dual purpose: to bring MAHLE in line with all of the MAHLE Global Aftermarket divisions, and to highlight the substantial diversification of the MAHLE Aftermarket product mix.
The conversion to MAHLE Aftermarket Inc. highlights the continued expansion of the MAHLE Aftermarket product offering, but does not affect the existing brand strategy. MAHLE Aftermarket continues to focus on growing the strong brand portfolio of Clevite engine bearings and heavy duty engine parts, Victor Reinz gaskets for the North American aftermarket, and MAHLE Original engine parts, filters, turbochargers and thermostats. These staple brands that define quality and innovation will remain.
The integration of the MAHLE RTI Division into the Aftermarket offering, as well as the MAHLE global acquisition of Behr prove the long-term diversification away from strictly an engine parts supplier. Combine these with the addition of thermostats to the product offering, along with the expansion of filtration products and turbochargers; and they necessitate an organizational name that encompasses the diverse product mix.
“MAHLE Clevite remained the only MAHLE Aftermarket division worldwide that did not have Aftermarket in our legal name,” said Jon Douglas, general manager, MAHLE Aftermarket. “We now join the Aftermarket divisions in Europe, South America, and Asia / Pacific regions as one global Aftermarket business unit.”