Auto Service World
News   October 31, 2011   by CARS Magazine

Luber-finer puts communication channels to work

Company says it has adopted some of the newest digital communications platforms to deliver the most up-to-date product information available.


Luber-finer says it has developed a wide array of communication channels to keep customers informed about any new product offerings and changes made to its lines of automotive, heavy-duty, and on- and off-highway filtration products.

The company says it has adopted some of the newest digital communications platforms to deliver the most up-to-date product information available. Customers receive the latest in new product announcements, product summary hot buttons on all global websites, the ShowMeTheParts Knowledge Center and the new ShowMeTheParts online parts lookup tool.

The Luber-finer website is designed to provide visitors with a customer-friendly, ease-of-use experience and a wealth of valuable information concerning the Luber-finer products.

All new filter models are posted on the Luber-finer home page under the New Products banner.

Also accessible from the website are Luber-finer’s Facebook and Twitter channels. These channels have been created to provide visitors with fast and easy information about Luber-finer products and upcoming events.

The company’s parts catalogs are found at ShowMeTheParts.com, a one-stop resource to help global customers and distributors discover and learn more about Luber-finer products.

In addition, the new ShowMeTheParts online parts lookup tool is now available on smartphone and other mobile devices to provide customers one-click access to filter product searches and cross-reference information.