Auto Service World
News   September 11, 2012   by CARS Magazine

Liqui Moly To Go

The Liqui Moly website is now available as a mobile version. This increases user comfort for people with smartphones. 'We know from our access data that more and more people want to find out about us using their smartphones,' says Peter...


The Liqui Moly website is now available as a mobile version. This increases user comfort for people with smartphones. ‘We know from our access data that more and more people want to find out about us using their smartphones,’ says Peter Baumann, marketing manager at Liqui Moly. ‘We want to remove all obstacles from their path as contact with our customers is very close to our hearts.’

It has previously been possible to view the LIQUI MOLY website on the go. However, what is clearly laid out and functional on a PC is bulky and time consuming on a smartphone. Nonetheless, recently 15 per cent of the more than 200,000 monthly visitors accessed www.liqui-moly.com via their smartphone instead of their PC.

‘This share kept getting bigger and will continue to grow in the future,’ says Peter Baumann. ‘Smartphone users should receive the same comfort and the same content offered to PC users.’ 

In order to be able to use the mobile version of the website, all you need to do is visit www.liqui-moly.com. The website automatically detects if it is being accessed via a mobile and then automatically forwards the user to the mobile website. The content and its structuring are exactly the same as in the conventional website, only the layout is optimised for smartphones.

Liqui Moly already made the first step towards mobile use a few months ago as it launched a mobile version of its free online oil guide. After this most popular part of the Liqui Moly website, the rest has now been optimised for smartphones. Currently the mobile website is available in German and English; the Spanish and French versions will follow soon. ‘We are globally active and we want to offer this service in the most important languages,’ says Peter Baumann. 


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