Auto Service World
News   April 15, 2014   by CARS Magazine

Liqui Moly Re-Launching Motorcycle Line With 40 New Products

Liqui Moly has revised its line of products for motorcycles. The German motor oil and additive specialist is now adding numerous new oils and additives to its line of products. We are also introducing a new system to facilitate orientation...


Liqui Moly has revised its line of products for motorcycles. The German motor oil and additive specialist is now adding numerous new oils and additives to its line of products. We are also introducing a new system to facilitate orientation within our assortment. “With these new products we now offer a complete line of products for two-wheelers”, said Carlos Travé, General 2-Wheel Manager at LIQUI MOLY. “No one else offers such a comprehensive line of products for motorcycles.”

 

The re-launch also includes changing the name of the motorcycle line from “Racing” to “Motorbike”. The name “Racing” appealed particularly to sporty drivers, but all motorbike owners can profit from our products,” continued Carlos Trevé.

 

Fourty new products have been added to the motorbike line. In addition to the motorcycle additives already available, the company is adding Engine Flush for cleaning the oil system when the oil is changed. In the area of gasoline additives, the company is introducing a gasoline stabilizer to ensure that the bike starts well in spite of the old gasoline still in the tank. Another product is a Speed Additive to improve acceleration, particularly in the partial load range. For radiators, there is an additive to clean them from the inside and a second to reliably seal any leaks.

 

“Our policy of offering everything in the chemical sector from one company also applies for the motorcycle segment”, declared Carlos Travé. This is why, in addition to motor oils and additives, Liqui Moly also offers transmission oils, air cleaner oil, fork oils, care products, chain cleaner, chain oil and even cleaner for helmet visors and leather balm for motorcycle leathers. This wide assortment makes Liqui Moly unique in the world of two-wheelers.

 

“With our motorcycle product re-launch we are also increasing the clarity in our line of motor oils”, said Carlos Travé. Because the motorbike line will now be divided up into two segments: street and off-road. The off-road sector includes the segments: Motorbikes, ATV’s and snowmobiles. The street sector serves the segments: Motorbikes, scooters and go-carts. Two and four-stroke oils can be identified by the color of the container and the color of the label indicates at a glance whether the oil is a mineral based, semi-synthetic or fully synthetic oil or synthetic technology oil. This gives the line a clearer arrangement and makes it easier to find the right oil quickly.


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