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News   September 22, 2011   by CARS Magazine

Lexus Canada, Bell Media Unite Advanced Luxury and Innovative Entertainment for the CTV Social App for iPad Sponsorship

Following today's launch announcement for the CTV social app for iPad, available for free from www.itunes.ca/appstore, Bell Media announced Lexus as the presenting sponsor of the app, the first of its kind in Canada. Promotion for the Lexus...


Following today’s launch announcement for the CTV social app for iPad, available for free from www.itunes.ca/appstore, Bell Media announced Lexus as the presenting sponsor of the app, the first of its kind in Canada. Promotion for the Lexus CT 200h, the world’s first full hybrid luxury sportback, is included in all digital promotions for the app and Lexus enjoys featured pre-roll for on-demand streaming of CTV’s most popular prime time shows.

“We couldn’t be happier about Lexus being the sponsor of the CTV social app for iPad,” said Nancy McConnell, director of digital sales, Bell Media Digital. “This is truly an innovative project for us, and we’re thrilled Lexus is coming on board.”

“Lexus is pleased to be a part of the launch of the CTV social app for iPad,” said Larry Hutchinson, Director of Lexus Canada. “This is the perfect new platform to profile the performance and innovation of the Lexus CT 200h, the world’s first luxury sportback hybrid, and the CT’s new F-sport edition, with advanced technology and intuitive design.”

The CTV App lets users enter a unique, curated chat environment that includes tweets from cast members, Facebook comments and other insider and public commentary from across the social web, acting as a companion during primetime television shows. Also, the app allows users to on-demand stream select CTV and CTV Two new programs and returning hits in primetime, late-night and daytime. For information and programming details, visit CTV.ca/app.


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