Auto Service World
News   May 31, 2012   by CARS Magazine

Kia Canada partners with Live Nation Entertainment, Molson Canadian Amphitheatre, and Commodore Ballroom

Live Nation Entertainment, Inc.  and Kia Canada, Inc. announced a marketing partnership agreement that also includes the Molson Canadian Amphitheatre in Toronto and the Commodore Ballroom in Vancouver. Music will prove to be a key...


Live Nation Entertainment, Inc.  and Kia Canada, Inc. announced a marketing partnership agreement that also includes the Molson Canadian Amphitheatre in Toronto and the Commodore Ballroom in Vancouver. Music will prove to be a key foundation to Kia Canada’s partnership portfolio in addition to cultural events and sports. With this newly formed alignment, Kia will be the exclusive automotive partner for all Live Nation Canadamusic events taking place at two of North America’s premium concert venues.

“Music has an immense cultural draw, and Live Nation concert services support all genres of music giving a wide breadth of unique listeners and show attendees that make us thrilled to partner with Live Nation Canada,” said Robert Staffieri, director of marketing Kia Canada Inc. “Kia Canada is excited to be the exclusive automotive sponsor of the Molson Canadian Amphitheatre and Commodore Ballroom, two of North America’s premier concert venues with an incredible amount of history instilled on these stages.”

“Many Canadians highly value the experience of live music. This partnership will combine the value of that passion with our integrated marketing and eCommerce platform to power the Kia brand,” says Riley O’Connor, chairman, Live Nation Canada. “Working together, we will grow Kia’s connection with live music fans at the Molson Canadian Amphitheatre, Commodore Ballroom, and online at Ticketmaster.ca.”

The sponsorship will also feature Kia on the livenation.com and ticketmaser.ca websites, providing key information for Canadian concert goers from every aspect of the event experience. Whether they are looking at upcoming shows, purchasing tickets, or attending the event, Kia will be a proud supporter throughout.