Auto Service World
News   August 6, 2010   by CARS Magazine

Kelly McDonald to Deliver Diverse Message at ASRW Opening General Session

Notable marketing expert Kelly McDonald will present the keynote address at the Automotive Service & Repai...

Notable marketing expert Kelly McDonald will present the keynote address at the Automotive Service & Repair Week (ASRW) Opening General Session, from 8:30-10a.m. on Monday, Oct. 11, 2010, followed immediately by the opening of the NACE and CARS show floor.  Sponsored by DuPont Performance Coatings, McDonald’s presentation titled, “The Changing Face of Your Business – Inside and Out” will focus on diversity as a business opportunity and will examine its generational, racial and ethnic effects occurring in the changing automotive service workplace as it relates to employees and customers.

Tickets for the Opening General Session are included in Super Pass registration packages and can also be purchased separately for US$25 before the Aug. 17 early bird deadline; US$35 after in the online attendee registration systems for NACE and CARS.

“Providing timely, relevant education that everyone can apply is a critical element of ASRW,” says Harry Hall, DuPont North America sales manager – Refinish. “That’s why DuPont is so pleased to sponsor Ms. McDonald’s presentation as we feel everyone will walk away with information they can implement immediately upon returning from ASRW.”

Kelly McDonald is a recognized expert on multicultural marketing and business trends. As a professional speaker, she shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally, and with cultural relevance. She was namedNo.1 on the list of “26 Hot Speakers” by Successful Meetings magazine. McDonald’s speaking client roster includes Harley-Davidson, State Farm Insurance, AAA Travel, BlueCross BlueShield, and dozens of financial organizations and associations.

“The Opening General Session is a highlight event during ASRW, and this year is no exception,” says Ron Pyle, ASA president. “What better way to begin ASRW 2010 than with a leading expert educating our attendees on an issue we are all facing today. This presentation, as in years past, will be a must-attend event.”

ASRW is sponsored by the Automotive Service Association (ASA) and includes the International Autobody Congress & Exposition (NACE), the Congress of Automotive Repair & Service (CARS), Auto Glass Week, and the Automotive Service Councils of California (ASCCA), which makes it the industry’s leading event for true professionals to conduct business, network and engage in industry issues. ASRW is scheduled for Oct. 10-13 at the Mandalay Bay Convention Center in Las Vegas.

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