High gas prices mean opportunities for the aftermarket

Can there be any good from the high gasoline prices for the aftermarket? It is a question that is simmering under the surface amongst some independent service providers. Some are worried that as gas prices continue to creep upward, their clients might begin driving less, extending the times for taking their cars in for maintenance, or postponing service on less than critical items as gas prices eat into their disposable monies.

But these high gas prices might, in fact, open up new revenue and client building opportunities for many shops.

Almost all studies on the driving habits of consumer in North America today suggest even with the high prices, many are not yet cutting back on how often they drive or how far they commute. What people are looking for is to get more out of the fuel dollars they are spending, which means they want to make sure their vehicles are as fuel-efficient as can possibly be. Service provides should tap into this concern and start telling clients that they are an important part in helping them get that much-wanted fuel efficiency. Good shops have an excellent opportunity to continue educating customers on the need for regular maintenance in helping to maintain optimal gas mileage, on the need for keeping such things as air filters, fuel injectors, fuel systems clean and in good working order, and to replace anything that is worn or failing. The revenue opportunities are tremendous when the client sees the service provider as an ally in helping the customer get the most out of their fuel dollars.

At the same time, service providers can begin to let their customers know that this expertise is not just for older vehicles, but for new ones as well. Some people are likely to buy a new, more fuel-efficient cars in an effort to beat the prices at the pumps. Service providers can build on their long-standing customer relationships to once more emphasize the excellent work they have provided to that customer’s older vehicle will continue with the brand-new vehicle. Service providers who really build on those relationships will see continuing business from long-standing clients, and even business from new customers who come to learn of the financial advantages of building a good working relationship with an expert and committed service provider.

And on the topic of relationship building, September is CarFixWorld. For the last several issues, you have already seen much about the show in SSGM and have been given a glimpse of the speakers and the wealth of topics to be covered. However, the greatest benefit to be gain from CarFixWorld is the chance to build relationships with everyone from parts suppliers to future apprentices and colleagues, relationships that can be built so the industry can grow. CarFixWorld is just starting and in future shows, while the numbers of exhibitors and attendees will grow, the core strength of the show will be that relationship building.

I can’t wait to see you all there.