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News   February 23, 2016   by CARS Magazine

Hankook Tire receives iF Design Award 2016


Hankook Tire's design awards

Hankook Tire’s design awards

Hankook Tire’s Ultra-High Performance (UHP) tire for winter season – i*cept evo2 – and its concept tires of Boostrac and Alpike have been honoured with the iF Design Award 2016 in the categories of Product, Professional Concept discipline, respectively.

The company was also awarded in the Corporate Identity of Communication discipline with its Visual Contents Identity.

As the company’s ultimate UHP winter tire, i*cept evo2 has been highly acclaimed for its outstanding snow-handling and precision control. Hankook Tire says the i*cept evo2 tires, designed for luxury limousines and sports cars, provide enhanced traction and braking performance on snow, slush and wet roads with asymmetric tread pattern. The pattern design is specifically made for precision control while driving in all winter conditions.

Also winning in the Professional Concept discipline, Boostrac and Alpike have been recognized for their innovative design concept. Boostrac and Alpike were developed under Hankook Tire’s ‘Design Innovation 2014’ initiative in collaboration with the University of Design, Engineering and Business in Pforzheim, Germany. Under the project, Boostrac and Alpike were introduced as solutions for climate changes such as desertification, heavy snow and heavy rain respectively. With its hexagonal tread blocks, Boostrac is designed to provide intensified traction performance, especially on steep, rough conditions such as desert and mountain roads. Alpike’s circumferential expansion mode is made to provide optimal performance suitable for heavy snow and enhanced traction on snowy and icy roads.

“Awarded in one of the world’s top 3 design competitions, iF Design Award 2016, illustrates that Hankook Tire gained global recognition for its innovative design philosophy and competitiveness. This continues our momentum to keep the initiative in the global market,” said Seung-Hwa Suh, vice chairman and CEO of Hankook Tire. “Hankook Tire will continue to put its utmost effort to be a global top-tier premium brand through technology leadership in conjunction with the corporate philosophy.”

www.hankooktire.ca


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