Hankook Tire Canada Corp. announced that it has been named the official tire of the iconic Toronto Maple Leafs hockey club as of July 1, 2014.
As current sponsors of Hockey Canada, the Ottawa Senators and the Toronto Blue Jays, this significant agreement is an extension of Hankook Tire Canada’s commitment to sport in Canada. The campaign will feature premium-placed Hankook branding on rinkboards at all Maple Leafs home games throughout the pre-season and regular season, increasing Hankook’s presence in the Toronto market.
“We’re so proud to continue the tradition of supporting hockey and sports in Canada,” said Hankook Tire Canada president Sean Yang. “We couldn’t be more excited to partner with such a historic and highly regarded brand as the Toronto Maple Leafs. This important partnership will allow us to build and nurture strong relationships with their deeply loyal and passionate fan base.”
The partnership will see the brand included on digital signage within the concourse levels and in-bowl at Air Canada Centre, on monitors throughout the arena, and featured in in-game contests and fan giveaways during Maple Leafs promotional nights. In addition, Hankook will be prominently featured on the viewing board at Maple Leaf Square on game days.