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News February 25, 2013 by
CARS Magazine
Hankook Tire Canada and Hockey Canada renew three-year marketing agreement
Hankook Tire Canada has announced the renewal of their marketing agreement with Hockey Canada, which extends the role of the organization as a key national marketing partner.
Hankook Tire Canada, headquartered in Brampton, Ontario has announced the renewal of their marketing agreement with Hockey Canada, which extends the role of the organization as a key national marketing partner. This strategic partnership continues Hankook Tire Canada’s exclusive promotion rights in the tire category.
“Hankook Tire Canada is excited to continue our partnership with Hockey Canada for an additional three years,” states Bill Hume, vice-president of Hankook Tire Canada Corp. “Hockey is an integral part of our community and we are extremely pleased to continue to support the development and promotion of the Canadian hockey experience.”
The three-year partnership renewal continues until June of 2015, and delivers full event sponsorship benefits at all Hockey Canada-hosted events to Hankook Tire Canada.
“Hockey is Canada’s national sport, celebrated from coast-to-coast. We look forward to engaging with millions of Hockey Canada fans across the country, and to further strengthening our position as a trusted, premium tire brand of choice.” states Joseph Park, marketing communications manager of Hankook Tire Canada Corp.
This year’s upgraded partnership includes rinkboard placement at all seven national championships hosted by Hockey Canada, including the Telus Cup, RBC Cup, and National Women’s Under-18 Championship. The agreement also provides Hankook Tire Canada with sponsorship benefits at several international events, including the World Under-17 Hockey Challenge, along with all national team events hosted by Hockey Canada. Through the agreement, Hankook Tire Canada will also be a silver sponsor at the Hockey Canada Foundation Celebrity Classic.
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