Auto Service World
News   May 3, 2013   by CARS Magazine

Go Auto Group Joins SiriusXM Canada’s Pre-Owned Vehicle Program

SiriusXM Canada announced that Go Auto Group has joined its pre-owned vehicle program. The program helps participating dealerships better market their inventory by offering a complimentary three-month SiriusXM subscription with any...


SiriusXM Canada announced that Go Auto Group has joined its pre-owned vehicle program. The program helps participating dealerships better market their inventory by offering a complimentary three-month SiriusXM subscription with any purchase of a pre-owned vehicle equipped with a satellite radio.

Based in Edmonton with 16 locations, Go Auto Group is one of the leading dealer groups in Western Canada. With a vast inventory and considerable purchasing power, the company sells, services and insures vehicles at 30 locations across British Columbia, Alberta and the Northwest Territories.

“We are pleased to welcome Go Auto Group to our pre-owned vehicle program,” said James Byun, vice-president, OEM, SiriusXM Canada. “The program will offer an easier way for dealerships to add value to their pre-owned vehicles and provides more Canadians an opportunity to experience SiriusXM’s unrivaled content and programming.”

“We are excited to participate in the program and offer Go Auto’s pre-owned customers a complimentary three-month subscription to SiriusXM,” said Ben Cochrane, vice-president, Marketing and Technology, Go Auto Group. “Most pre-owned vehicles now feature a satellite radio so this partnership allows us to provide extra value to everyone who purchases a vehicle at a Go Auto dealership.”

The program enables SiriusXM Canada to better target Canada’s large pre-owned vehicle market. The company estimates that by the end of fiscal 2013, there will be more than four million satellite radio equipped vehicles across Canada.

Automotive dealers interested in participating in SiriusXM’s pre-owned vehicle program can obtain additional information at: www.siriusxmpreowned.ca, www.siriusxm.ca and www.goauto.ca.


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