Gates celebrating a century of evolution

Gates says its new brand moniker, Century Series, was chosen to commemorate over 100 years of product evolution.

The company says will use the Century Series name on a wide array of automotive belts, including its Micro-V belts.

“Our history of innovation will launch us into the next century of powering progress,” a Gates release states. “Using the most advanced technology available, along with a tireless dedication to matching the latest OEM sizes, construction and materials, Gates Century Series Micro-V belts are the latest in product development. We’ve taken the best serpentine belts in the industry to the next level to assure optimum fit, form and function.”