For the first time, the Global Automotive Aftermarket Symposium (GAAS), scheduled for May 21-22 in Chicago, will feature four practical, hands-on breakout sessions.
Delegates will get a chance to participate in sessions on:
* succession planning
* improving employee morale and customer loyalty
* groundbreaking trends impacting the automotive aftermarket
* successfully closing the gap between strategic planning and execution.
The four seminars will be held on May 22 and will be repeated twice.
"We are excited to take attendees deeper into several important subject matters with our new breakout sessions," said GAAS chairman, Denny Welvaert. "These sessions will be a strong complement to an impressive lineup of presentations and panel discussions on important industry topics."
Closing speaker at the event will be Danielle Russell, automotive industry director for Google. She will discuss "Consumer Insights and Opportunities – Three Game-Changing Trends," explaining how consumers are increasingly turning to the Internet for parts and service information and what information the aftermarket must embrace to make the customers’ experience a satisfactory one that sells more product.
GAAS is co-located with the Aftermarket eForum, May 22-23, offering strategic and technical presentations addressing the business technology challenges of the aftermarket. Attendees will enjoy discount savings when they register for both events.