Auto Service World
News   May 16, 2011   by CARS Magazine

FRAM Selected By Sogefi as Exclusive North American Distributor for Aftermarket Fuel Filter Kit

Service Kit for 2011 Ford Diesel 6.7 Liter Engine Pickup Trucks


Honeywell CPG, the manufacturer of FRAM filters, has completed a deal with original automotive component manufacturer, Sogefi, to be their exclusive North American distributor for the replacement fuel filter kit in the independent aftermarket for the 2011 line of Ford Diesel pickup trucks with a 6.7 liter V-8 engine.

Honeywell CPG will provide the necessary sales and marketing support to distribute the FRAM fuel filter service kit throughout North America for Sogefi.

“Honeywell CPG looks forward to working with Sogefi as the exclusive distributor to the North American market for the 2011 Ford Diesel fuel kit,” says Duane Pekar, Brand Director for FRAM. “FRAM has both a keen understanding of the light duty truck aftermarket and superior filtration technology, and we’re pleased to offer this OE replacement kit to our customers.”

“We are pleased to work with Honeywell CPG to provide this important replacement kit to the aftermarket,” says Richard Hubbell, General Manger for North American Sales and Engineering at Sogefi. “With the current OE service interval at 22,500 miles we are anticipating this kit will be in high demand and we are confident that Honeywell CPG will be a very effective distribution partner to enable us to get this service kit into the marketplace.”

The fuel filter kit will include all the components necessary to do a complete replacement of the existing filter including the primary and secondary filters, O-rings, and an instruction sheet.

Ford trucks that are fitted for the fuel filter kit include 2011 Ford F-250, F-350, F-450 and F-550 Super Duty trucks with a V8–6.7L D.I. Power Stroke Turbo Diesel (VIN T) engine.

For sales inquiries, please contact John Hussey, Western Regional Manager at #604-467-7943 (john.hussey@Honeywell.com) or Patrick Durcak, Eastern Regional Manager at #905-425-0763 (patrick.durcak@Honeywell.com).