Ford of Canada Launches New Warranties, Strengthens and Increases Offerings

Ford Motor Company of Canada, Limited announced the launch of a new warranty on Genuine Ford and Motorcraft service parts and Ford Genuine Accessories for 24 months or unlimited distance from time of purchase or installation on cars and light trucks. The company is also announcing today a new 36 months unlimited distance for new and remanufactured gas engines and transmission assemblies. The new warranties are effective February 1, 2014.

The Ford backing, clarity of terms, labour coverage and access to Ford’s nationwide network for coverage provides greater value and peace of mind for all customers whether they are general consumers, fleet operators or independent repair facilities.

“Ford is dedicated to constant improvement in all we do. Genuine Ford and Motorcraft replacement parts are approved by Ford engineering,” said Frederiek Toney, vice-president, Ford Motor Company and president, Ford Customer Service.  “In the unlikely event a part fails, our new warranty demonstrates our commitment to quality, our customers, and our intent to provide greater peace of mind and an improved ownership experience.”

Ford also will now reimburse fleets and independent repair facilities up to $150 in labour coverage for parts and services. Ford continues a No Commercial Exceptions policy as a commitment to fleet customers.

In addition, Ford’s part warranty provides customers towing reimbursement for repairs completed at any Ford or Lincoln Dealership.

How the new parts and accessories warranty works

If a service part purchased under the new warranty happens to fail and the repair is completed at a Ford or Ford Lincoln dealership, the entire repair cost, parts, labour and towing will be covered.  If the repair was completed at an independent installer or fleet facility, Ford would reimburse the part and up to $150 in labour (the towing would not be covered).  

In the case of a do-it-yourself customer who chooses to install a part themselves, the warranty covers the cost of a replacement part for 24 months and unlimited distance. The DIY’er labour time is not reimbursable.  Labour expense is only reimbursable on repairs completed in a fleet or installer facility. 

Ford’s previous service parts warranty was 12 months or 20,000 km, whichever occurred first, and labour was covered if the part was installed by a Ford or Lincoln dealership. Labour was not covered on parts sold over-the-counter to a fleet or installer.

Gas Engine and Transmission Assembly Warranty

Ford is also introducing a new gas engine and transmission assembly warranty on February 1, 2014.  The new warranty provides 36 months unlimited distance for new and remanufactured gas engines and transmission assemblies.

Ford’s previous remanufactured gas engine and transmission warranty was 24 months or 40,000 km, whichever occurred first. Labour continues to be covered.

“We are very pleased to be offering a leading engine and transmission warranty in addition to our new parts and accessories warranty,” said Peter Stoddart, marketing plans manager, Parts and Services, Ford of Canada. “By strengthening our warranties we’re not only adding value, we’re also delivering on our commitment to continually enhance our service experience and go further for our customers in all areas of our business.”