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News   July 19, 2010   by CARS Magazine

Firestone Brand Rewards Winners For Window Dcor Program

Bridgestone Canada Inc. (BSCA) held its inaugural Toronto Décor Program contest with the Firestone bran...

Bridgestone Canada Inc. (BSCA) held its inaugural Toronto Décor Program contest with the Firestone brand by selecting the best racing-themed window display among participating downtown merchants.

Original, a popular downtown clothing store, took first prize with its colourful and creative racing-themed window display which featured a wide variety of Firestone branded materials and tires. Original earned the nod over 8 entrants in the inaugural window décor competition, which required the participating stores to decorate their storefronts in the spirit of the upcoming Izod Indy Car series race in Downtown Toronto by using Firestone branded display materials such as racing tires, pennants, caps and drivers’ suits.

“We took great pride in decorating the window of the store, and to have this display earn award-winning recognition is really an ultimate compliment,” remarked Donna Saslove, co-owner of Original. “It was truly an honour to be singled out for this distinction and we enjoyed playing a role in the contest’s inception in the Toronto market.”

Original was awarded a pair of VIP tickets to watch all three days of the 2010 Honda Indy Toronto, a prize worth $1,000.

The Contest also produced another winner – Green Shag, a downtown men’s clothing store, was awarded a set of Firestone tires for earning runner-up honours for the best window display. The judge for the inaugural contest was noted Toronto designer Debbie Fernandez from Deetails.    

“This contest is a very fun and creative way to engage the downtown business community with the race and allows business owners to participate in all of the excitement,” said Jeremy Smith, manager, Community & Corporate Relations for Bridgestone Americas, Inc. “This décor contest is a wonderful showcase for the Firestone brand. We hope the fans enjoy viewing the displays as they stroll the streets of Toronto during the race weekend.”

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