Auto Service World
News   November 11, 2011   by CARS Magazine

Federal-Mogul’s ANCO Wipers Brand Wins Product and Marketing Awards at Automotive Aftermarket Products Expo

Federal-Mogul's ANCO wipers product and marketing teams received the highest honors in competitions for new products and point-of-sale materials during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. AAPEX is one of the world's...


Federal-Mogul’s ANCO wipers product and marketing teams received the highest honors in competitions for new products and point-of-sale materials during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. AAPEX is one of the world’s largest shows for businesses in the automotive replacement parts and service industry.

The innovative and affordable ANCO Profile wiper blade was selected as the Best New Product in the “Smooth Sailing” category of the AAPEX Packaging and New Product Awards. Judging was based on the product’s overall enhancement of the driving experience through improved vehicle performance. These profile-style wipers are available as easy-to-install upgrades for vehicles currently equipped with conventional wipers as well as direct-fit replacements for vehicles originally equipped with profile wipers.

In the Car Care Council Women’s Board Automotive Communication Awards competition, the ANCO team was recognized for development of the Best Posters and Signage. The brand’s winning point-of-sale materials, which remind consumers to be prepared for any weather by replacing worn wipers with new ANCO products, reflect Federal-Mogul’s aggressive ongoing support of its aftermarket trade partners.

“These awards are representative of our significant investment in market-leading wiper products and highly creative and effective communication tools,” said Michael Proud, director of marketing, North America, Federal-Mogul. “Our product development and marketing programs ultimately benefit our many trade partners, through increased brand awareness and customer demand, and consumers who choose ANCO products to help protect their safety in all driving conditions.”