Exhibitors at the recent Automotive Aftermarket Products Expo (AAPEX) 2013 Exhibitor Summit learned how to increase their return on investment from AAPEX, and in the process, save time and money. The annual Summit is offered free of charge to...
Exhibitors at the recent Automotive Aftermarket Products Expo (AAPEX) 2013 Exhibitor Summit learned how to increase their return on investment from AAPEX, and in the process, save time and money. The annual Summit is offered free of charge to AAPEX exhibitors, and this year’s event took place June 4-5, at the Sands Expo Center in Las Vegas, Nev.
The Summit focused on “You Will Grow Your Business at AAPEX” and featured “Stealing Genius,” an exercise that gave attendees an opportunity to visit specific retail outlets, view their displays as exhibits and take away new ideas to use at AAPEX.
Exhibitors were offered one-on-one meetings with AAPEX vendor-partners and event management staff to discuss ways to reduce booth-related costs. Tours of the Sands Expo Center, the Venetian and various hospitality venues rounded out the Summit.
“We will exhibit at 20 trade shows this year and the AAPEX Exhibitor Summit was the most valuable planning time I have invested all year,” said executive vice -president, Alex Parker, Redline Detection, a first-time participant in the Summit.
“The Summit was great! I personally really enjoyed the Steeling Genius exercise with Steve Miller,” said Carl Anzaldi, director of sales & marketing, Global Automotive Products, Inc. “I look forward to applying some of the concepts I picked up to our new booth this year to make a lasting impression for our organization at AAPEX 2013.”
“We greatly appreciate the opportunity to have meetings with the various services that we deal with at the show including the Event Management staff. It saves us a great deal of time and money to have our questions answered before the event,” said Don McGee, manager, Trade Show Logistics, Magnaflow, a 27-year exhibitor at AAPEX.
The Summit also received high marks from Larry Fidance, marketing manager, DENSO Products and Services Americas, Inc. “I’m done! I got everything I needed here and don’t need to worry about planning my booth anymore,” said Fidance, whose company is an AAPEX charter exhibitor.