Auto Service World
News   May 1, 2012   by CARS Magazine

Enhancements announced to Goodyear reward program

Visa gift cards and gift cards for gas stations, restaurants, and tools are now on offer through the Gatorback Club, which rewards installers with points for every purchase of qualifying Goodyear Engineered Products.


Veyance Technologies, manufacturer of Goodyear Engineered Products, has added a number of new rewards to its longstanding installer rewards program, the Goodyear Gatorback Club.

Visa gift cards and gift cards for gas stations, restaurants, and tools are now on offer through the Gatorback Club, which rewards installers with points for every purchase of qualifying Goodyear Engineered Products.

 Veyance has also announced an expanded list of products with which to earn points, including new belts, idlers and OADs/OAPs.

“The Gatorback Club has been a longtime customer favorite, and we’re thrilled to introduce these enhancements to make it even better,” said Tory Perren, marketing manager at Veyance Technologies. “Changes have also been made to the website, making it easier for members to navigate and learn more about our quality products and value-added services as well as enhancements to the club and its great rewards.”

The company has also redesigned exclusive Gatorback Club apparel and merchandise, including hoodies, fender covers, blankets, hats and more.

And those redeeming 10,000 points are eligible to win grand prizes. Shop owners could win a complete shop makeover valued at up to $5,000. Technicians could win $5,000 in professional tools and merchandise.

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