Auto Service World
News   February 23, 2010   by CARS Magazine


Troy, Mich. — For the second year in a row, Delphi’s Destination: Victory Lane
promotion is giving professional automotive technicians the chance to win great prizes
throughout the race season including unique grand prizes, weekly prizes and instant
wins—all while learning more about Delphi’s line-up of Fuel Management, Engine
Management, Heating, Cooling and Air Conditioning products and training backed by
more than 100 years of OE experience for all major vehicle manufacturers around the

This year’s winner’s circle includes more grand prizes, bigger weekly prizes, including 25
Plasma TVs, and cool instant prizes of Delphi merchandise and gift cards.

“Destination: Victory Lane appeals to technicians by giving them important technology
and repair information they need while also giving them unique access to some of their
favorite NASCAR drivers and crew chiefs,” said Carrie L. Wright, vice president, Brand,
Communications & Promotions, DPSS. “Nearly 5,000 technicians signed up last year
and more than 1,000 were winners! It’s a very exciting program that provides value for
technicians while building brand awareness for Delphi.”

Technicians can register at . Technicians can come back
every day for more entries and chances to win. Plus, they can follow Delphi’s driver,
Mark Martin, and his Hendrick Motorsports’ teammates Jimmie Johnson, Jeff Gordon
and Dale Earnhardt, Jr. They’ll even be able send questions to Alan Gustafson, crew
chief of the #5 Chevrolet, and have access to exclusive Delphi-related content, technical
tips, product information and much more.

Technicians have a chance to win these great prizes:

Four Grand Prizes Awarded Throughout the Race Season
    • A one-of-a-kind, behind-the-scenes experience for two during Delphi’s photo
shoot with Mark Martin in Charlotte, NC in April. It’s a chance to meet Mark
Martin away from the track.
    • An exclusive visit to their shop from the Delphi Show Car. This gives them the
opportunity to build an event around a proven attention-getter and generate
customer foot traffic.
    • A VIP trip for 4 to the Chase Race in Dover on September 27th. Includes airfare,
hotel, great seats, hospitality, a meeting with Mark Martin, Delphi merchandise
and more.
    • A VIP trip for 4 to the final Chase Race of the season in Miami on November 21st.
Again, the trip includes airfare, hotel, great seats, hospitality, a meeting with Mark
Martin, Delphi merchandise and more.

Forty-Five Weekly Prizes
    • 25 high-quality 42” Plasma TVs will be awarded throughout the promotion
    • Delphi Shop Stools
    • Delphi Duffle Bags

Hundreds of Instant Prizes
    • 1:24 Replicas of the Delphi Race Car
    • Delphi Stadium Seats
    • Delphi Lunch Coolers
    • $20 BassPro Gift Cards

Pole Position Prize
    • If Delphi’s driver, Mark Martin, wins the pole for any Series race during the
season, one entry from all eligible entries that week will win a Mark Martin 1:24
Replica Race Car.

Go to to register. Technicians are encouraged to enter
early and visit often because the first Grand Prize will be drawn in early March.

Delphi’s Destination Victory Lane promotion runs February 1, 2010, through December
12, 2010. Official rules can be found at

For more information on Delphi, visit

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