Auto Service World
News   November 20, 2013   by CARS Magazine

Dayco wins trio of awards at AAPEX 2013

Dayco wins Automotive Communications Awards for flyer, use of QR codes and publication to non-English speaking audiences.

Dayco Products was the recipient of three Automotive Communications Awards for business-to-consumer communications during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

The Automotive Communication Awards, presented during the 16th Annual Car Care Council Women’s Board Reception, are sponsored by the Car Care Council Women’s Board and the Automotive Communication Council. The awards applaud companies and/or agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing and public relations efforts.

Dayco was awarded “Best Brochures, Booklets & Handouts” for an interactive flyer promoting its new VIN-Scanning mobile app. The flyer comes with a QR code that directs users to Dayco’s site to download the free app, and incorporates a sample VIN barcode so app-users can test the app immediately after downloading.

Dayco also won “Best QR Code Customization” for its use of QR codes on packaging.

And the company was awarded “Best Media Outreach to Non-English Speaking Audiences” for its commitment to printing promotional and informational pieces in English, Spanish and French.

“It is an honor to be recognized by the Car Care Council Women’s Board and the Automotive Communication Council,” said Brian Wheeler, Dayco Marketing Manager. “Dayco is one of many companies in the automotive aftermarket constantly searching for new ways to get our message out to the users and distributors of our products.”

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