DaimlerChrysler, Ford, Toyota win CAA Pyramid Awards

The Canadian Automobile Association (CAA) announced the winners of its Pyramid Awards during a special presentation held at the Canadian International Auto Show in Toronto. Toyota Canada was presented with the Pyramid Award for Environmental Initiatives and Ford of Canada was granted the Pyramid Award for Safety Innovations. DaimlerChrysler Canada was presented with a special Pyramid Award in recognition of their Fit For A Kid program.

“The Pyramid Awards allow us to celebrate those automobile manufacturers that not only share our vision but have made significant inroads on either traffic safety or environmental initiatives”, said David Flewelling, President of CAA.

Toyota Canada was given the Pyramid Award for Environmental Initiatives in recognition of the new 2004 Toyota Prius.

Ford of Canada was chosen for the Pyramid Award for Safety Innovations for their Canadian Driving Package available on the new Ford Freestar minivan.

DaimlerChrysler Canada was selected to receive a Pyramid Award of Recognition for their part in the Fit For A Kid program. This program provides the facilities (participating Five Star Chrysler, Dodge and Jeep dealerships across Canada) and trained personnel to instruct parents on proper usage of child safety seats and to provide inspections to all vehicles, not just Chrysler, Dodge and Jeep vehicles, to help ensure children are kept safe.