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Continental aftermarket handbook


little-black-bookContinental has introduced an aftermarket handbook for installers to use as an aid in customer service.

“The ‘Little Black Book’ is primarily for the professional repair technician to show the customer what could go wrong under the hood and what objective data supports his or her explanation,” said Tom Lee, Continental’s marketing manager for North American aftermarket products.  “It’s another sales tool to help the technician bring the sale to fruition.”

The 5.5 x 7.5-inch handbook will have visual examples of possible failures in hose, belts, tensioners and timing products and include solid industry figures from AAA and the Auto Care Association to support the technician’s diagnosis.

“We believe this will be a valuable aid to both the technician and the distributor,” said Lee.

www.continental-elite.com




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