Auto Service World
Feature   September 1, 2011   by By Jim Anderton, Technical Editor

Come see me at SEMA

You’re reading something about me now, on printed page. But did you ever wonder what I really look like? On www.ssgm.com, we have a series of short videos featuring me installing products on real vehicles in real bays. This is real-world...


You’re reading something about me now, on printed page. But did you ever wonder what I really look like? On www.ssgm.com, we have a series of short videos featuring me installing products on real vehicles in real bays. This is real-world stuff. No golf shirts, no shiny new engines where everything spins off and on with no dirt or grease like the Saturday morning cable channel hot rod shows. Bolts are rusted and dirt falls into my eyes. Things break or get stuck. It’s hard to see and the space is too small for my hands. My back hurts. Occasionally, I forget my safety glasses or cut my hands. Sound familiar?
We’re adding video because we feel that with new technologies like iPhone, Google Android, iPad and others, readers will want to see as well as read about people, shops and parts. This also applies to your shop. Are you using video to attract attention to your business? Too few Canadian shops are and when pressed, most say that it’s too difficult, time consuming or expensive to add to their shop websites. Wrong. Done correctly, Internet-based video is easy, inexpensive and quick to produce, and doesn’t require special skills.
Wanna learn how? I’ll be giving a free seminar at the SEMA Show in Las Vegas on Tuesday, November 1st at 3:00 p.m. in Room 254 at the Las Vegas Convention Center, just upstairs from the show halls. I’m going to present the business case and strategies for low cost, effective online video that’s accessible and affordable for small and medium-sized businesses in our trade. It will run for an hour with lots of time for questions and comments. So if you’re at the show, register and come up and meet me in person. SSGM Senior Editor Tom Venetis will be there too, shooting the seminar for our Web site and our YouTube channel….both things you can do for your own business at lower cost than you think. Tom will be easy to spot…he’ll have dark hair and no dirt under his fingernails. A word of warning however…. I will be wearing a tie and my hands will be clean….I’m also a little greyer than my picture. Sign up and come meet us both at SEMA.
To register, click: http://www.semashow.com/events.


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