Christopher J. Perry has been named vice-president, Chevrolet marketing, joining the brand from Hyundai Motor America where he was vice president, marketing, General Motors U.S. vice-president of marketing Joel Ewanick announced.
“Chris brings 25 years of marketing experience – more than 20 years in the automotive industry – to the Chevrolet marketing position,” Ewanick said. “I have worked with Chris in the past and know he will use his unique ability to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand.”
Perry joined Hyundai in 2000 as the head of brand planning. While at Hyundai, he progressed through a variety of brand, marketing and advertising positions, before being named vice president, marketing communications in April, 2010.
Prior to joining Hyundai, Perry spent nearly 10 years at American Isuzu Motors, where he held a variety of marketing and advertising positions.
Perry replaces Jim Campbell, who is named vice-president, Performance Vehicles and Motorsports. In his new assignment, Campbell will be responsible for integrating the engineering and marketing of performance versions of current production models, as well as all motorsports activities.
Before serving as vice-president, Chevrolet marketing, Campbell led GM’s Fleet and Commercial Operations. Prior to Fleet and Commercial, he held various positions in field sales, retail incentives, marketing and customer relationship management. He has broad experience with performance vehicles like Corvette and Camaro and has worked extensively across a variety of race series, including NASCAR, American Lemans Series and Grand Am Road Racing.
Campbell will report to Mark Reuss, president, GM North America, and Tom Stephens, vice chairman, Global Product Operations. Perry will report to Ewanick.