Auto Service World
News   December 18, 2012   by CARS Magazine

Chevron Reaffirms Commitment to Customer Education on www.ChevronDelo.com

Chevron Products Company, a Chevron U.S.A. Inc. division, maker of the Delo brand of technologically advanced engine oils, lubricants and coolants, announced the company has expanded its commitment to customer and market education by...


Chevron Products Company, a Chevron U.S.A. Inc. division, maker of the Delo brand of technologically advanced engine oils, lubricants and coolants, announced the company has expanded its commitment to customer and market education by introducing an upgraded portion of its ChevronDelo.com website. The newly expanded “Expert Knowledge” section will offer video and written material to address key market issues of interest to both its on- and off-highways customers. Some of the topics to be addressed on the site include Fuel Economy, Emissions Regulations and PC-11 – the new diesel engine oil category under development, slated for introduction in 2016.

“We currently hold over 250 customer-focused educational events per year,” said Jim Gambill, Delo commercial and industrial brand manager, Chevron Lubricants. “While we will continue to meet with customers face-to-face, we see a clear value in bringing some of this content online. At Chevron, we have always believed that to be a true business partner, you must share your market expertise as well as provide customers with exceptional products. The updated ChevronDelo.com site is just one way we continue to help our customers be successful in their businesses.”

The site will be updated on a regular basis and will include insight from Chevron subject matter experts on best practices and important topics. Jim McGeehan, Chevron’s global manager, heavy-duty diesel engine oil technology and the chairman of the ASTM heavy-duty engine oil classification panel, which is charged with setting limits and verifying testing for the development of API oil classifications, will be a regular contributor to the site, providing updates on the development of PC-11.

A Legacy of Lubricant Education

Chevron has a long history of educating the lubrication industry, the markets it serves and its customers about key technologies and issues. The now retired Lubrication Magazine, which was first published by Texaco and then Chevron, provided detailed technical insight, for over 95 years, into lubricant-related topics ranging from oil category changes to bio-diesel to hydraulics and oil analysis.

Each year, the company works with its family of marketers to host Delo-branded educational events around the country. These events tap into the market expertise and product knowledge of both Chevron and its lubricant marketers to help deliver bottom-line performance improvements to customers. Within the agriculture community, Chevron has hosted countless educational events at regional agriculture shows across the country to help these customers improve their businesses, so they can continue to put food on plates around the country.

On July 29, 1999, Chevron introduced the Delo Truck, a rolling ambassador for the Delo brand. Averaging over 40,000 miles a year, the truck has visited 49 states as well as Canada and Mexico. The current version of the Delo Truck has 19 learning stations – most with interactive displays. Visitors to the truck can explore various topics, including maximizing drain intervals and interpreting evolving OEM drain recommendations.

In 2004, Chevron held its first Construction Symposium, which brings together experts from top construction and mining companies to share their experiences and perspectives on key trends, issues and products. The goal of the program is to help develop creative practices for outstanding performance, profitability and success in the challenging construction and mining markets.

To further its educational efforts, in 2006, Chevron launched the Lubricants University site, which provides its marketers with online access to a wealth of training materials, courses and other lubricant-related educational content.

“Sharing our knowledge with our customers is an integral part of the value delivered by Chevron Lubricants and the Delo brand. Finding timely, new and relevant ways to reach our audiences is a critical part of our ongoing success,” said Gambill.

The Delo brand can be followed on various social media channels, including Facebook, YouTube, Twitter and Flickr.


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