The Champion brand recently surpassed 200,000 Likes on its Facebook page. Champion also has nearly 4,000 followers on Twitter and attracts more than 40,000 unique visitors each month to its www.AlwaysAChampion.com website.
“Champion became an iconic brand by engaging multiple generations of consumers, racers and other performance-driven enthusiasts at the grassroots level, and we are building on this tradition through the power of social media,” said Jessica Wynn, group manager, digital marketing, Federal-Mogul Motorparts. “Our success on Facebook, Twitter and in other digital channels demonstrates that there is a groundswell of interest not only in Champion’s impressive history, but also in our latest technologies for virtually any type of engine.”
Consumers connecting online with Champion have the opportunity to enter free weekly contests and follow the success of leading Champion-sponsored drivers in circle track, dirt, drag, motorcycle and boat racing, as well as drifting competition.
The brand’s Facebook page and the www.AlwaysAChampion.com website also enable consumers and racers to enter and follow the innovative annual “Search for a Champion” racing sponsorship contest and 10-week “King of the Road” face-off of North America’s hottest rides.